Web Survey Bibliography
In 2009 we introduced some new questions about mobile research and communities. These reveal the MR industry is split over the merits of self-completion mobile-based research, with 45% seeing it as viable 48% only seeing it as close to becoming viable (and not really viable at present) with a further 7% never expecting it to be viable (chart to left). It is also very striking, that large companies have a far more optimistic opinion about the viability of mobile research. Our questions on communities also proved to be interesting. For example, we learnt that only one in six research firms was operating a community in 2009, and those that do are operating very few communities. Over the years, our tracker questions have revealed some interesting trends. For example, we ask respondents whether they use an integrated platform for their multimode research or whether they switch between modes (chart to right). We first asked this question in 2006 and since then we have detected a gradual but consistent trend to wards integrated platforms. In another question we found that nearly all respondents (84%) thought that multimode data collection was either essential, very important or moderately important when choosing a new data collection tool. Software developers, please take note!
Web survey bibliography - Mobile phone surveys (305)
- Research Applications for Mobile Data Collection; 2011; Fawson, B.
- Making it fit: how survey technology providers are responding to the challenges of handling web surveys...; 2011; Macer, T.
- Optimus Modus: Comparing interviewing modes for visitor surveys; 2011; Stanley, N., Jenkins, S.
- The development of the KubeMatrix™ as a mobile app for Market Research Online Communities; 2011; Birks, D. F., Wilson, De.
- Mobile phones as an extension of the participant observer's self: Reflections on the emergent role...; 2011; Hein, W., O'Donohoe, S., Ryan, A.
- Mobile Research Apps – Adding New Capabilities to Market Research; 2011; Rieber, D.
- Snap judgement polling; 2011; Anderson, K., Wright, M., Wheeler, M.
- Capturing affective experiences using the SMS Experience Sampling (SMS-ES) method.; 2011; Andrews, L., Russell-Bennett, R., Drennan, J.
- Mobile Survey Development Toolkit/Survey Framework; 2011; Rauch, M.
- Survey Suite: Our "LOGIN & GO" Solution to Survey Research Needs; 2011; Lowden, M.
- "But This is My Cell Phone!": A Qualitative Look at Practical Techniques for Gaining the...; 2011; George, J., Balok, T., Frasier, A. M.
- Weaving the Web into Personal Communication Networks: A Mobile Phone Based Study of Smartphone Users; 2011; Kobayashi, T., Boase, J.
- Optimization of dual frame telephone survey designs; 2011; Slavec, A., Vehovar, V.
- In the Face of Declining Budgets: The Student Experience at Washington State University ; 2011; Allen, T., Dillman, D. A., Garza, B., Millar, M. M.
- Use of Cognitive Shortcuts in Landline and Cell Phone Surveys; 2011; Everett, S. E., Kennedy, C.
- Nonsampling errors in dual frame telephone surveys ; 2011; Brick, J. M., Flores Cervantes, I., Lee, S., Norman, G.
- Completing Web Surveys on Cell-enabled iPads.; 2011; Dayton, J., Driscoll, H.
- Use of new technologies in social research: Self-administered mobile surveys; 2011; Bosnjak, M.
- Nonresponse and Measurement Error in Mobile Phone Surveys ; 2010; Kennedy, C.
- The weirdest people in the world?; 2010; Heine, S. J., Henrich, J., Norenzayan, A.
- The multidimensional integral business survey response model; 2010; Bavdaz, M.
- The impact of next and back buttons on time to complete and measurement reliability in computer-based...; 2010; Hays, R. D., Bode, R., Rothrock, N., Riley, W., Cella, D., Gershon, R.
- The Gallup Poll: Public opinion 2009; 2010; Gallup, A. M.
- Recruiting probability samples for a multi-mode research panel with Internet and mail components; 2010; Rao, K.
- On-the-go and in-the-moment. Mobile research offers speed, immediacy; 2010; Pferdekamper, T.
- Ekos' observation of MRIA study - Canadian online panels: similar or different?; 2010
- Movie Mobile Polls: Does Survey Mode Make a Difference?; 2010; Williams, Do.
- Innovative mobile research in developing countries; 2010; Bellity, E.
- Mobile location based research: Cross cultural examination of coffee culture; 2010; Morden, M., Ferneyhough, C., Grenville, A.
- Globalpark Annual Market Research Software Survey 2009; 2010; Macer, T., Wilson, S.
- Investigating Data Quality in Cell Phone Surveying; 2010; Lavrakas, P. J., Tompson, T., Benford, R.
- An Analyze of the Zero Price Effect on Online Business Performance - An Research Based on the Mobile...; 2010; Liu, Y., Yuan, P.
- 3 screen measurement: Soccer World Cup 2010; 2010; Conry, S., Benezra, K., Singh, S.
- Mobile Research: New Platform, New Thinking ; 2010; Johnson, A. J., Conry, S.
- Mobile Research – The future’s in their hands: Exploring the Application of Digital Research...; 2010; Dodgson, S.
- Cell Connectivity Options for Field Interviewing ; 2010; Nofziger, J., Griggs, C.
- The Role of Landline and Cell Phone Usage Patterns in Nonreponse Error Potential Among Young Adults...; 2010; Currivan, D. B., Levine, B., Mayo, Ni.
- Assessing Cell Phone Noncoverage Bias Across Different Topics and Subgroups; 2010; Christian, L. M., Keeter, S., Purcell, K., Smith, A.
- Using a Simulation Study to Examine Strategies for Combining Cell and Landline Survey Samples; 2010; Duffy, T., Bausch, S., Iachan, R., Lu, B.
- Theoretical model of context-sensitive mobile methods; 2010; Maxl, E.
- Statistical foundations of cell-phone surveys; 2010; Wolter, K., Smith, P., Blumberg, S. J.
- Self-administered mobile surveys: Usability and (non)participation; 2010; Scherrer, S., Bosnjak, M.
- Mobile surveys from a technological perspective; 2009; Pferdekämper, T., Batanic, B.
- ISO 26362 Access panels in market, opinion, and social research-Vocabulary and service requirements; 2009
- Exploring mode effects in a panel survey of new businesses; 2009; Santos, B., DesRoches, D.
- The 2008 Confirmit Annual Market Research Software Survey; 2009; Macer, T., Wilson, S.
- E-epidemiology : Adapting epidemiological methods for the 21st century; 2009; Bexelius, C.
- The Introduction of a Cell Phone Oversample to the Ohio Family Health Survey: Covering the Undercovered...; 2009; Duffy, T., Iachan, R., Bausch, S., Muzzy, S., ZuWallack, R. S.
- Cell Phone Mainly Households: Coverage and Reach for Telephone Surveys Using RDD Landline Samples; 2009; Boyle, J., Lewis, F., Tefft, B.
- Zero Banks: Coverage Error and Bias in Rdd Samples Based on Hundred Banks with Listed Numbers ; 2009; Boyle, J., Bucuvalas, M., Piekarski, L., Weiss, A.